 
							
					
															CCPA: What It Is and What It Means for Brands
The CCPA is a new data privacy law that changes the way consumer data is collected and processed by businesses — inside and outside of California.
 
							
					
															The CCPA is a new data privacy law that changes the way consumer data is collected and processed by businesses — inside and outside of California.
 
							
					
															Historically U.S. data privacy laws here have been rooted in a “harms-prevention-based” hodgepodge of privacy protections, seeking to prevent or mitigate harms in specific sectors.